One of the key strategies employed within both sectors is to network out to more locations of the same group as the hard work at corporate level will already have been completed, and we understand their business needs and requirements. TR's global positioning enables us to do this, and the Strategic Teams work with the local TR sites to assist in securing the contracts at local level. Working within the design centres is key, and we have a preference when recruiting to employ more engineers who also possess a commercial aptitude. Product can be designed with an OEM in America, but the production volumes are then potentially required in China, Mexico, India, Slovakia and Thailand. Truly a 'World of Opportunity'.
Pictured: TR Thailand
Pictured: Management team – TR Asia
We have had a very successful year within the automotive sector, and we have been the recipient of prestigious service awards from several Tier1's. Two of these have over 200 sites globally, so the potential is enormous. The acquisition of PSEP in Malaysia and their integration into the TR family has further strengthened our position in the marketplace.
Previously we were limited to supplying product for the car cockpit which encompassed seating, IP console, headliner fixings etc. Whilst these are used in substantial volumes, the value parts are in other parts of the vehicle e.g. braking systems, airbag assemblies, engine and powertrain fastenings.
This is PSEP's core competency and they are supplying the two wheel and four wheel vehicle sector. This gives us a complete supply capability on a vehicle and increases the product offering substantially. The TR European locations servicing the automotive Tier1's are strategically sited close to the manufacturing clusters e.g. North East for Nissan related business, Manchester for the Liverpool sites, Birmingham for the Midlands, Holland for the German and middle European plants, and Sweden for the Scandinavian and Russian market. However, China is the target market that is now our area of focus. A number of the platform builds we supply into for JLR, Nissan and Volvo will now be replicated in China. We are in many cases the approved vendor, and are perfectly positioned to manage this business from our established sites in China. Senior members from the TR Shanghai operations have spent time with our automotive and NPI teams to familiarise themselves with the product supplied, the builds and the quality requirements.
The activity level within sales is high, the enquiry portal is at a healthy level, conversion rates on new business are in line with budgets and I am optimistic about the organic sales for the new year.
'It's all about the opportunities ahead'
Group Sales Director