Pictured: The official opening ceremony of the exhibition
Launch of industry forum
In June 2013 TR was invited to speak at the inaugural CEO Global Fastener Industry Summit held in Jin Mao Tower, Shanghai, China.
The key aim of the Summit has been to launch an industry high-end communication platform and establish a dialogue forum for the global fastener industry; an important sector seen as 'traditional' but operating in a rapidly changing era where, as we all witness, 24/7 worldwide virtual communications are influencing the way we all lead our lives.
Our CEO, Jim Barker was one of seven business leaders invited to address the 150-strong Summit attended by decision makers from manufacturing companies, importers, exporters, distributors and wholesalers from across the world including Europe, mainland China, Hong Kong, Taiwan, Japan, South Korea, Russia, Turkey and India.
Jim delivered his key speech on 'Customers need a solution not just product itself'.
He discussed how, in today's world of advancing, ever-changing communication tools, customers look for more requirements on service – it is no longer about being just being able to deliver a pallet of goods – customers need a complete supply solution, which is a strong USP for TR.
Others focused on branding (with differentiation, authenticity, consistency and sustainability being the essences of brand value); the importance of new technologies and social media in promoting fastener products; China's auto fastener market status; and supply chain analysis and the need for modern equipment and technology being key to ensure high quality fastener production.
The Summit which is to become an annual event, provided a significant opportunity for global business leaders to meet and discuss the current industrial hot issues, share different ideas, and strengthen communication and co-operation.